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Bharti Airtel Slashes 3G Tariff, Rings The Bell Of An Imminent Tariff War

The 3G services offered by Indian Mobile Operators didn’t faired as they expected them to be and hence preventive major to boost the slow uptake was always on the cards. Taking the initiative, India’s biggest Mobile Operator, Bharti Airtel has decided to slash their 3G tariff by as much as 70 percent in their several plans across the circles in the circles that it operates in. Bharti Airtel’s 3G tariff cut down is expected to trigger a price war amongst the leading 3G Mobile Operators in the market. According to the industry experts, the move surely will give impetus to the petite number of 3G users in the Indian mobile space. It’s worth mentioning that India has more than 900 million mobile users at present, but surprisingly only 12 million out of those are 3G users. The small number of 3G users can be attributed to higher tariff rates of 3G services, but with Airtel 3G tariffs going down; the number of users is expected to go up. Bharti Airtel won 13 telecom circles out of the 22 auctioned by the government in 2010 for more than Rs. 12,000 crore. In their statement company said, that the volume based browsing rates will come down to 3 paisa per KB from 10 paisa per KB. The new data plans for the pre-paid customers will begin at Rs.10 for maximum usage of 30 minutes with a validity of 1-day, Rs.45 for usage of 150 MB and validity of 7 days and will go all the way to Rs.1, 500 for as 10 GB data with validity of 30 days. Per the post-paid customers, the data plans will begin at Rs.100 for 300 MB data and validity of 30 days, to Rs.1, 500 for 10 GB data with validity for 30 days. The post-paid customers will also get Airtel’s Smartbytes additional data usage pack on 3G, which will give them an option to subscribe to the incremental 3G data use packages. The data market in Indian Mobile space is seeing some fierce competition among the Major operators, with Airtel launching their 4G services in Bangalore and Kolkata, many other operators are expected to follow their footsteps. Considering the fact that 3G users in Indian Mobile space is only 15 – 20 million, which is merely 2 percent of the total 919 million mobile users across the country, the slash in 3G rates is expected to boost the number of 3G users across the nation.

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