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Olympus launches eight new point and shoot stylus cameras
(17-03-2013)
 
Olympus launches eight new point and shoot stylus cameras
 

Olympus launches eight new point and shoot stylus cameras 

Olympus has launched eight new cameras in its Stylus brand. Among the cameras launched were the high-end Stylus X series XZ-2 and XZ-10, Stylus S series SZ-16 and SH-50, Stylus V series VG-165, VG-180 and VG-190 and finally the Stylus Tough series TG-2. 

With the launch of these cameras, Olympus has shown that it is ready to adapt to changing times as the compact camera segment falls to the smartphone camera. 

"Olympus entered India in 1990, with the analog camera business and had 15 per cent market share for compact cameras in 2007. It is now close to 3 per cent. We want to regain some of our market share in compact camera category and by FY15, we aim to capture 10 per cent market share".

“We have placed our faith in advanced point and shoot cameras this year, as we see consumers evolving to ask for a product which is a combination of exceptional photo quality and amazing style”, said reports.